From The Ground Up
Ross Franklin got his start in health and wellness the way most real operators do: on the floor. He spent over a decade managing and scaling premium fitness clubs and boutique wellness brands across the East Coast, learning what it actually takes to build something people come back to.
Along the way, he kept noticing the same gap. People were investing in their fitness, spending real money on personal training and recovery, but the nutrition side was an afterthought. Grab-and-go options were either loaded with sugar or stripped of anything useful. There was no brand doing it right at scale.
In 2014, he founded Pure Green in New York City. One location. A tight menu built around superfood smoothies, acai bowls, and cold-pressed juice. No gimmicks. Just real ingredients, a premium experience, and a belief that this could scale.
